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Finding a Happy Medium: Distributed Team Communication

Spotlight Software is your go-to tool to facilitate communication within your team; however, there can be too much of a good thing, even where team communication is involved.  Over-communicating may be an especially pressing problem for teams that are changing and growing at a rapid pace, such as with start-ups and app development projects.

Team-Communication-Spotlight-SoftwareAccording to a recent article in Inc. Magazine, studies dating as far back as the 1970s showed that adding people to a project will put it further behind schedule.  The article summarizes an IBM project case study, which showed that:

Every time some aspect of the project fell behind schedule, IBM assigned a few more people to the task. And what [the study’s author] Brook’s noticed, which still surprises people, is that this didn’t work. His observation came to be known as Brooks’ Law: Adding people to a late project tends to make it run later still.

At the heart of the issue lies the growth of an organization or team.  As the number of team members increases, so too does the need for more communication between individuals.  In the beginning stages, a project may only involve a handful of individuals who are involved in all areas of development.  But as the team grows, positions tend to become more specialized, meaning that, while the number of individuals involved in communication increases, not every team member may need (or want) to know everything that’s going on.  It’s been documented that most meetings – nearly half, according to the Harvard Business School – are unnecessary and hence, unproductive, in part because of over-communicating.  Email may be a contributing factor, making it easy to invite a whole list of people or, as with some web mail applications, suggesting names to add to a list, even if those people are only loosely connected to the department at hand.

Spotlight tackles the issue of over-communicating by allowing for specialized reports and focused dialogue. Unlike other task management tools, with Spotlight, users have control over what’s important. While Spotlight offers a top-quality task management system, the real strength lies in its ability to help manage people and encourage timely, appropriate communication among virtual teams. By using social network-like communication tools, virtual teams communicate even better than in an office because users quickly see what others are working on at any time of the day.

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